Common knowledge in the marketing stratosphere is that every customer has different needs, wants and desires and it takes unique skills to dissect that and approach them with your products and services. LogixOne CRM provides tools that allow you segment customers based on their demographic details, requirements, lead source and overall responsiveness to your efforts. With segmentation, you can curate and deliver marketing campaigns that are tailor-made for your audience and earn their trust and loyalty.
Customer Segmentation
Prioritize your leads better with scoring
Lead scoring lets you prioritize your prospects by assigning them scores based on the criteria you define. If you feel that leads from a specific industry need to be your focus or if a specific tradeshow holds more value, you can assign a higher score to the leads that match this criteria, allowing you to prioritize your efforts.
Find the right records with ease using tags
Make segmenting and searching for customer records more efficient, through keyword tagging. Mark records with various keywords that indicate the source of the lead, the industry, or any custom segmentation criteria you prefer to use which makes it easier for you to group and identify records belonging to a common tag.
Find your most valuable customers
Who are your best customers? The big spenders, or the ones who regularly make purchases? You don’t have to guess anymore. LogixOne CRM can help you identify and segment your customers based on their purchase patterns. You can create different buckets for your customers and define the criteria for each bucket. LogixOne CRM will automatically segment your customers into these buckets, so you can plan your engagement with each group.
Plan out your course of action
Segmenting customers based on the recency, frequency, and monetary value of their purchases can help you gauge their lifetime value and identify any up-sell or cross-sell opportunities. Whether they are big spenders, frequent purchasers, or they are actively engaged with your brand, you can form unique strategies to strengthen your relationship with your customers.
Territory Management for focused selling
Organize your sales team to engage customers based on geography, product lines or any custom territory you define. Share accounts, allocated resources, set targets and exceed sales, all the while delivering excellent service.
